Audience Engagement Research - Silver Linings Playbook

Silver Linings Playbook shows two bright, "normal" people who struggle with an unnamed mental disorder. They have limited awareness of their mental issue yet are still aware/present. Our target audiences are similar because they both have a psychological factor. The movie is most commonly known by its poster. The poster shows the two main characters in black and white and color in their eyes, making them feel soulful. They had the title in the middle of them as well as a sketch for a game plan; inferring that we are going to see the silver linings of the their plan. A very intriguing, plot-full poster. Also, it was advertised and shown on television. For my film I would create a poster and trailer, as well as advertise and air my film on tv.